The tri series of microfilms’ Message Privately’ bring to life the joy of privacy in all its everyday drama and diversity. In each of the relatable, light-hearted films, the privacy of the exchange between the characters is sacrosanct, so much so that the viewers can’t see the messages and till the very end the viewers are left to guess the outcome of the very private conversational exchange. Each of the three thumb stoppers visually catch your attention and are accompanied with a line: ‘Missing someone or missed something, ‘Party plan or cancelled exam’, ‘Break up or patch up’ no matter what the exchange ‘with WhatsApp only you know’ demonstrating the commitment of WhatsApp to be the safe space for users to share their personal moments with only their loved ones.