Cannes Lions

WHEATIES CEREAL

SAATCHI & SAATCHI, New York / GENERAL MILLS / 2008

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

Wheaties breakfast cereal is the breakfast of champions. This banner makes innovative use of the browsers scrollbar by allowing the user to control the athlete's workout by scrolling up and down.

Similar Campaigns

12 items

COSSETTE, Toronto

Smugglaroos

2017, GENERAL MILLS

(opens in a new tab)

SAATCHI & SAATCHI, New york

CHEERIOS

2014, GENERAL MILLS

(opens in a new tab)

SAATCHI & SAATCHI, New york

CHEERIOS

2013, GENERAL MILLS

(opens in a new tab)

OLSON, Minneapolis

YOPLAIT GREEK

2012, GENERAL MILLS

(opens in a new tab)

JWT LIMA, Lima

TRIDENT

2012, KRAFT

(opens in a new tab)

TBWA\SWITZERLAND, Zurich

DOG FOOD

2011, MARS

(opens in a new tab)

SAATCHI & SAATCHI, New york

YOGURT

2010, GENERAL MILLS

(opens in a new tab)

McCANN ERICKSON NEW YORK, New york

NATURE VALLEY SNACK BAR

2010, GENERAL MILLS

(opens in a new tab)

1 Cannes Lions Award

TBWA\CHIAT\DAY, New york

SNICKERS

2009, MARS

(opens in a new tab)

GOODBY SILVERSTEIN & PARTNERS, San francisco

SNACKS

2007, EMERALD NUTS

(opens in a new tab)

GITAM/BBDO, Tel aviv

LOW FAT BURGERS

2007, TIRAT ZVI

(opens in a new tab)

Shortlisted Cannes Lions

OGILVY & MATHER, Paris

PERRIER

2003, NESTLE

(opens in a new tab)