Thinking about the preferences of our target, we made a selection of their most popular bars.

At the 'moloko' and many other similar bars, we installed hundreds of wheelchairs, so as to make a great impact even before sitting down and enjoying a good time with friends.

Finally, a film crew was responsible to capture the different reactions and comments.

The action was successfully applied in different bars.

Supported by an online campaign, a video was developed and released that quickly spread across the different platforms and social networks.

Of the 65 videos uploaded to date on the official Chevrolet site in Chile, ‘wheelchair’ is the one which has scored more ‘favourites’ and generated more likes.

At the same time, it has the 3rd historical place with the highest percentage of playback(81.1%).

In addition, compared to 2011, in 2012 the number of deaths due to car accidents in Chile decreased by 9%, being the lowest rate in 16 years.