Welti-Furrer is a leading company for worldwide fine art transports with many years of experience (since 1838). There are competitors in this business who offer lower prices with a less high understanding of quality. For this reason, Welti-Furrer wanted to show the art world that it is the specialist for truly high-quality fine art transports.

With Welti-Furrer, art goes on a safe, luxurious journey. To illustrate this in a surprising way, we carefully packed the clothes and accessories of iconic paintings into matching suitcases. Just by looking at the open suitcases, art connoisseurs can recognize which painting is traveling.

The target audience of Welti-Furrer Fine Art Transports are museum directors, gallery owners, heads of auction houses and art foundations, art collectors and artists. All these important people meet once a year at ‘Art Basel’ in Switzerland, the largest art fair in the world.

We used this opportunity to reach the whole target audience in one place and to show them that Welti-Furrer is the specialist for high-quality fine art transports. With artfully designed billboards and posters. Each of the 200 billboard and poster sites was selected by hand so that they were all positioned precisely around ‘Art Basel’.

With Welti-Furrer, art goes on a safe, luxurious journey. To illustrate this, we carefully packed the clothes and accessories of iconic paintings into matching suitcases.

The clothes and accessories worn by the ‘Girl with a Pearl Earring’ in Jan Vermeer's painting from 1665 are of course not to be found in fashion stores today. Nor will you find those from Vincent Van Gogh's ‘Self-Portrait with Bandaged Ear’ from 1889 or those from surrealist painter René Magritte's ‘The Son of Men’.

Therefore all the clothes were carefully tailored by hand, true to the originals. The suitcases matching the era were sought in antique stores. At the end of the process, photographs were taken in a soft, painterly light to reflect the visual signature of the great masters.

According to Markus Maushart, Managing Director of Welti-Furrer Fine Art Ltd: “We reached our entire target audience at ‘Art Basel’ efficiently in one place. Thanks to the sophisticated idea and its handcrafted realization, we were able to differentiate ourselves from cheaper competitors and show the art world that we are the specialist for truly high-quality art transport. Some museums and galleries even ordered the motifs for their collections.

In summary: The campaign has been a great help in acquiring new museums, galleries, art foundations, auction houses and art collectors as clients. (Please understand that we do not publish names and figures in our business.)