The man in the fish is football pundit Jermaine Jenas who gives expert post-match analysis on TV when most fans are usually enjoying a post-match bite such as fish and chips.

The player featured at the end is Manchester United and England star Jesse Lingard who is well known for having a close relationship with his fans.

The task of finding over 250 real fans for the spot was challenging and required multiple targeted approaches. We needed to ensure a good mix of gender, age, race, background and story from each one of the 20 Premier League clubs. Firstly, a team of researchers scoured online fan sites and Facebook groups to find great individuals and families with good stories. Then we contacted supporter’s clubs, fan bases, pubs, shops, hairdressers, bike parks and working men’s clubs near stadiums to find the right characters. Then a team of street casters went to Premier League games both on match days and when they weren’t playing to film interviews with potential candidates. Finally, we searched Twitter and YouTube to find larger than life ‘super fans’ to makeup the genuinely diverse cast you see in the spot.