People had always nonconformity see when insurance coverage on your vehicle to peak reached 90% and for this reason were obliged to pay deductibles.

Because the budget was very small the best way to approach the target was a strategy very robust online video in which the disclosure of the hidden camera capsules had the viral touch we needed to generate a large extent.

Select back line not only with higher affinity portals and penetration, but additional interaction we could achieve a great finish taking them to see each of the stories that had remained unfinished in parts on each channel.

At the end with 3 chapters, various reductions and thousands of Colombians amazed by the campaign, we achieved an excellent result in terms of visibility and impact generated in the YouTube channel of the brand in Colombia.

Allianz Colombia Brand Channel since November 2012

1,152,051 VIEWS

Allianz Global Brand Channel since May 2006

1,384,980 VIEWS

We Achieved the 83% of the Views in comparison with The Global Brand Channel in just 3 months.