Cannes Lions
DAVID, Miami / HEINZ / 2017
Overview
Entries
Credits
Description
Consumers noticed and Miracle Whip answered. After years of formula changes, consumers told Miracle Whip they felt they had lost the “zip and tang” they loved in the old formula. So Miracle Whip listened, and went back to the gold-standard formula. Old is New with Miracle Whip’s New, Old Recipe.
Similar Campaigns
12 items