Cannes Lions

Whippersnappers

DAVID, Miami / HEINZ / 2017

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Description

Consumers noticed and Miracle Whip answered. After years of formula changes, consumers told Miracle Whip they felt they had lost the “zip and tang” they loved in the old formula. So Miracle Whip listened, and went back to the gold-standard formula. Old is New with Miracle Whip’s New, Old Recipe.

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