Jameson sought to not only incorporate, but to more deeply connect customers to their whiskey brand. The solution is the highly personal Jameson T-Shirt Generator. The T-shirt generator lets users to type their name into the blank spaces where ‘Jame’(son) would be, and the brand then transforms into their name, leading them to a customized t-shirt they can easily purchase. For example, ‘Mikey’ would read ‘Mikeyson’ on the branded Jameson t-shirt which then he can buy. No funny business allowed; the t-shirt generator blocks all naughty words.