The number of deaths worldwide due to driving under the influence of alcohol increases yearly.

Stella Artois is a brand that is committed to joining responsible drinking campaigns historically. And, it does so in an iconic way that only this brand can do: from a luxury lifestyle.

We executed a Poster Campaign giving an unexpected twist to the classical Art Deco posters, where luxury cars were part of a glamorous touristic destination. Setting the cars in unexpected places instead, recreating a scene that demonstrates the big mistake that someone made while driving under the influence of alcohol.

We looked for an artist that specializes in the Art Deco School.

We chose 3 styles of classic cars, portrayed in these types of posters.

We chose 3 luxury travel destinations (Lago di Como, Cote D’Azur, Les Alpes).

We kept the detail work and the color palette that represent this type of art.

In the composition, we parked the cars in lakes ocean and snow.

+25% engagement

+5% brand sentiment

+30% earned media