Instead a conventional panel, we create an unusual action transforming the panel in a relationship place and interacting with the consumers and all Grant’s trade. We create “Billboard Parties” concept, and realize 30 parties, bringing more than 4,000 people to the events, where were served circa 13,000 shots of Grant’s 8 years and 4,000 shots of Grant’s 12 years..

Grant’s Billboard hosted 30 parties, bringing more than 4,000 people to the events, where were served about 13,000 shots of Grant’s 8 years and 4,000 shots of Grant’s 12 years. More than 6000 pictures were posted in Grants.com.br/blog. Therefore, this url had more than 5000 page views per day.