Cannes Lions

WHISKY

THE BRAND UNION, London / WILLIAM GRANT / 2010

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Overview

Entries

Credits

OVERVIEW

Description

1. To design Exclusive Limited Edition packaging that would set the Glenfiddich apart as a flagship spirit in global Duty Free outlets and specialist retailers.2. To build a range of super premium Limited Edition whisky brands within the Glenfiddich portfolio to give the spirit house luxury premium status.

Execution

Each bottle is handcrafted, with hand-sewn leathers, suedes and rich papers and metals, creating an object of desire and status. Each book, bottle and pack is hand signed and numbered to ensure authenticity and rarity.

Outcome

The Glenfiddich 40-Year Old has exceeded expectations.

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