Cannes Lions
SAATCHI & SAATCHI COLOMBIA, Bogota / WILLIAM GRANT / 2013
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True Tales - because there are stories that bring us together, is the platform created by Grant's Whisky. This time the brand wanted to reward the person who had the best movie story with friends. The prize: the winning story will be filmed by a recognized film director and will be screened in cinema theaters. The radio spot is a young man who tells his story where he joins several films such as The Hangover, The 40 Year Old Virgin, There's Something About Mary, Pulp Fiction, Transformers, Terminator, Star Wars: The Empire Strikes Back and Fear and Loathing in Las Vegas.
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