Placed Akhbar inside an elegant envelope and distributed it in high class areas only. The envelope had “Comfort At Your Hands”, with the message “look inside for details” . A normal ad was published inside the newspaper, and a creative PR explaining how to attain comfort using Electrolux products.

- 20% increase in sales- 25% more showrooms visitors in 2 weeks.- Related selling line “Comfort At Your Hands” to tangible comfort.- Strengthened brand communication message and communicated brand values through execution.- Envelope cost was 151% less than full page ad cost, and also generated a bigger impact.- Boosted brand awareness