Cannes Lions

White Line

INNOCEAN WORLDWIDE AUSTRALIA, Sydney / KIA MOTORS / 2018

Film
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Description

A man enters a new road construction area at night. He looks a little suspect. He turns the generator lights on then starts up the white line marking machine. He stalls it.

Clearly he’s no expert. He begins to make a white line down the centre of the road but suddenly veers to the right, then to the left, weaving this way and that.

Is he mad? Is he drunk? He’s neither of those. We fade to black and then cut to the next morning. Suddenly a new Kia Stinger blasts into view, our man behind the wheel of a very different machine now.

The Kia Stinger sways this way and that and does a 360, perfectly negotiating the course he’s created for himself the night before. A super reads. Stinger. For the drive of it.

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