Cannes Lions

WHITE SANTE BAR

SAATCHI & SAATCHI NEW ZEALAND, Wellington / JOHNSON & JOHNSON / 2004

Awards:

1 Shortlisted Cannes Lions
Film
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This commercial announces the all new white chocolate 'Santé' bar from Whittakers. It's an extravagent shoot, and we hear the director call the action, but nothing is ever seen as the set is white, as is everything that's introduced to the set. It ends with -"Whittaker's Santé. Now in White."

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