The Hunter and the Bear are back.

In 2010, we offered you the opportunity to write the story, now you can rewrite History. By changing the title of the video on YouTube, thanks to the TippEx roller tape, anyone of you can discover how the Hunter and the Bear celebrated their anniversary across the different periods of mankind.

In total, 46 videos were made for this second episode of the Tipp-Ex campaign, released across Europe. For this edition, we are going even further by proposing even more interactivity during in each video, immersing the users into a playful experience.The campaign is supported with dedicated community management on Facebook in 4 languages and a European in-store campaign.

Capitalise on the brand promise: white and rewrite.Capitalise on the two characters: the Hunter and the Bear.Continue to strengthen the two key brand items: innovation and coolness.

5.5 million views in a week12 000 tweets in 2 days