In order to make fans think of the anime once again after 8 years of silence and reignite the passion of fans once again, we have turned this event, a simple news that Haruhi restarts, into an interactive campaign that users look out and co-create. As a result, users across Japan got involved in this campaign and continued to hunt the pieces.

The illustrations of Haruhi with markers spread across magazines, about 10,000 convenience stores in Japan, billboards, Youtube, and banners.

There are 707 different illustrations you can find throughout Japan. Take a picture of them with your smartphone and upload it onto the website, then your picture will be shown as a piece of special movie specially made for the song “Lost My Music”.