Cannes Lions
SIREN, London / BWIN / 2019
Overview
Entries
Credits
Background
bwin ‘Who Stole the Cup’ brings a selection of world-renowned footballers, athletes and club managers together for a caper style film.
Execution
We began work on bwin’s Who Stole the Cup campaign during pre-production. Different musical approaches were discussed and explored – specifically the use of existing heist film soundtracks. The bwin film had to establish multiple characters and a suspenseful narrative in a short period of time so it was decided an original score was the best tool to do this. This allowed us to punctuate all the necessary story beats as well as introduce a leitmotif for each of the characters. Leitmotifs are character specific musical themes traditionally used in opera and musical theatre but is also a frequently used tool in film scoring. We wanted the music to have a funk groove which would help provide immediate context to the audience that this was a heist story. The whole track was recorded live at Air Studios to ensure all instruments had as much life and expression as possible.
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