Currently, most of our oceans are completely defenceless and our basis of existence is being ruthlessly exploited. After around 20 years of effort, Greenpeace succeeded in March 2023 in getting the UN to adopt an ocean treaty. The treaty protects parts of the oceans from overfishing and pollution. Thanks to donations, Greenpeace can keep up the political pressure and achieve rapid ratification of the treaty. The campaign aims to encourage people in Switzerland to support Greenpeace in its endeavors.

We weren't sure at first whether it would work at all. It was quite a bit of fiddling around. By sampling and pitching different wave sounds, we finally found a way to realize the idea.

60 TV airings, 80 cinema showings, and 2 million online video views led to 100,000 visits to the campaign's website.

Significantly positive impact on the parallel fundraising mailings, which provided in-depth information based on the same insight: Strong lead conversion in the in-house mailing (100 conversions more than planned) and achievement of the ambitious donation targets in the out-house mailing (1,450 donations).

The total amount of donations generated remains undisclosed. According to Greenpeace, the campaign resulted in an above-average donation amount per contribution.