Cannes Lions
SCHOLZ & FRIENDS GROUP, Hamburg / NYKKE & KOKKI / 2009
Overview
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Credits
Description
Nykke & Kokki is a restaurant chain in Frankfurt’s financial district, that delivers business lunch to local companies. We were asked to create a design language that perfectly suits this special target group, making Nykke & Kokki a synonym for local business food delivery.
Execution
To address the target group, we decided to use their own language and their own codes: all communication was designed like business charts and placed in local business magazines and as citylight posters in front of the stock exchange and the big bank buildings in Frankfurt's financial district.
Outcome
Expectations were highly exceeded. With Nykke & Kokki, business people found their personal food delivery and the best indicator for success is, again, the language of business: the request grew significantly and led to the considerable expansion of business for Nykke & Kokki. In fact new outlets will be launched within the very next month.
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