Cannes Lions

Wi-Fi Museum

AFRICA, Sao Paulo / UNESCO / 2016

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Overview

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OVERVIEW

Description

We installed free Wi-Fi spots in the city's most iconic monuments, when connected to the network a text telling the history of that particular monument was displayed. At the end of it there was a question and the correct answer unlocked the network.

Execution

We started our campaign installing wi-fi spots in the cities most iconic monuments. Next to them we placed billboards that indicated that that particular monument had Internet signal. When connected to the network a short text telling the history of the monument was displayed. By answering the questions correctly people were then granted access to the network.

Outcome

We installed Wi-Fi spots in the 87 most iconic monuments in 4 cities. Around 4 thousand people unlocked the network and were impacted by the activation. Around 4 thousand people learned an important part of history of our cities.

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