Cannes Lions
HEYE & PARTNER, Hamburg / UNESCO / 2004
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Description
A reference work with the title "The Cultural Treasures of Iraq", from which all the pages have been ripped out, symbolises the loss of invaluable cultural treasures and artefacts, destroyed or plundered from the museums and libraries of Baghdad.The campaign is directed at Germany´s leading business, political and cultural personalities.The aim is to generate donations to preserve Iraq´s remaining cultural heritage.
Outcome
After we sent this mail just to the 100 influential and richest personalities of Germany ,there was a massive increase in donations.UNESCO may not announce the exact number of donations.Through varions reports and articles the media helped to increase the outstanding success of the book.
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