It was necessary to amplify this presence in public areas where large chunks of the population congregated daily. The idle hours of commuting were identified as biggest “white spaces” in connectivity, and the best for demonstrating the “even on the move” ubiquity. Hence, a convergence of three public transit Wi-Fi Zones were created. A network of buses, bus depots and train stations were leveraged across the country. Nokia Wi-Fi Zones were created on 12 buses, 3 key train stations, and 2 bus depots traversing the most populated resident areas. All commuters were given free Wi-Fi access while on the move. The buses, stations and bus depots were transformed with strong Nokia Wi-Fi branding to create a ubiquitous daily reminder of the freedom of connectivity. In addition, Nokia branding was made available on all the pages that people surfed while on the Wi-Fi connection.

A first for Singapore and in Asia. In 12 weeks, a total of 10,089 connections and 7,374 hours usage spread across Buses (34%), Depots (37%) and Train Stations (29%). 6,761 unique users, spending 43 minutes connected with Nokia. It made national news.