Cannes Lions
M&C SAATCHI, Sydney / ZOOLOGICAL SOCIETY SAN DIEGO / 2008
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In this campaign we took the famous Massai Warrior jumping dance but suggested the reason they did this was because they were actually trying to get a better view of the animals in Africa. We finally cut to the Massai tribe getting an up-close view of the animals for the first time, while on the new train ride in San Diego’s Wild Animal Park.
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