The creative solution was simply to make people feel like something valuable to them had been taken away without their knowledge or permission.We thought that arriving home to discover someone had sold your house without you knowing was as close to the feeling of losing everything in a wildfire as we could get without actually burning people's houses down.We employed the medium traditionally used by Real Estate Agents of placing sign boards outside of homes on gates, walls and street poles.We even followed the minimalistic design language, or lack thereof, employed by these agents.

The primary objective was simply to raise awareness and remind people to be vigilant over the fire season. The secondary goal was to raise the recognition of the VWS as an organisation that fights fire.

Following the communication the Volunteer Wildfire Services received a record number of pledges and donations with brand recognition increasing substantially.