The challenge here was to conduct an action to raise environmental awareness while working on a tight budget due to WWF Brasil’s financial reality. By using Japanese chopsticks as a medium it was possible to both communicate with people in a different way and implement the action within the limits of our resources. A partnership with Japanese restaurants eliminated dissemination costs. Customers of partner restaurants sat at their tables and were surprised by the action.

The main result of this action can only be measured years from now, when we will know if our planet is saved or not.However, it is noteworthy that the number of visitors to WWF’s website increased by an average of 9% over the same period in the previous year. WWF membership also increased by 3.5% in that period.