We developed a series of “animal business cards” to be handed out by the animals themselves (accompanied by the Sunway Wildlife Park rangers). Each card was printed with a friendly, self-promotion style message from the animal, as well as short details on the Wildlife Park. These cards, which came with a 25% discount entrance rate, were handed out to tourists and families around Sunway’s shopping mall and hotel, located nearby the Wildlife Park.

On our first roll-out over a week, Sunway’s Wildlife park visits were up by 12%. The campaign is still on-going.