The total campaign investment was USD 12,300.00 for a total of 600 pieces, representing USD 20.50 per impact. Of the total 600 invitees, 293 came to the showing, or 48.83%. The result was considered exceptional, especially considering that heavy rain pounded São Paulo on the premiere of the film, paralysing the city completely. Radio channels urged people not to leave their homes because of the many fallen trees on city streets. Therefore, if it hadn’t been for this episode of nature precisely on the show day of a film addressing global warming, many people would have been booked out.