Cannes Lions
DDB, Berlin / SONY / 2018
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Description
The new Sony Bravia OLED televisions bring a dark forest to life, by creating a window into a mystical and enchanting daytime paradise.
The film opens with an aerial shot of a tranquil forest just after sunset. The camera dives deeper into the woods to find a Bravia OLED TV lighting up and revealing the color, contrast and rich detail of the forest. It’s a window into daytime.
One by one, more TVs light up, bathing the forest and the beautiful creatures that live in it in a colourful glow. The bright screens unveil a fallen tree, a majestic stag wandering by a waterfall, bright pink petals swaying in the wind and a frog gazing around its natural habitat; finally leading to a breath-taking Jacarandá tree in full blossom.
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