Cannes Lions
GREY GROUP CANADA, Toronto / DIAGEO / 2013
Overview
Entries
Credits
Execution
We noticed the majority of office windows downtown have white blinds. By adjusting them to a certain height and simply adding a clear decal of the infamous logo, we could create a visual illusion of a pint of Guinness during the daytime light. These “Window Pints” could live anywhere and everywhere in the downtown core.
Outcome
As an ambient tactic, Window Pints cost 75% less than equivalent media coverage in traditional out of home media.
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