The four seasons occupy a special place in the heart of the Japanese. While providing shelter from the elements, windows allow us to enjoy the changing faces of nature. We saw an opportunity to reawaken consciousness of the value of windows by communicating the “good feeling and comfort” that windows offer people, and developed banner advertising that targeted people who are searching for homebuilding/buying information on the Internet with the aim of raising awareness of YKK AP as the brand of a company in windows.