Windows met this objective by building election-themed engagements ranging from hands-on guided trials showcasing the latest in technology to custom video and photo experiences that guests could share via social media. Consumers (and even NBC anchors like Al Roker) got their photo taken and shared on Surface in a replica of the Oval Office, or their caricature drawn next to the presidential candidates on a Lenovo All-In-One touch screen computer. Additional engagements included the opportunity to perform a 'live' broadcast from the plaza (recorded then shared using Windows) or demonstrations of the NBC news application.

The program exceeded expectations with more than 12,000 consumer trials. Online Twitter reach was estimated at 23.9 million from 4,318 positive sentiment mentions. On Facebook the campaign reached 250,000 impressions with 3,422 likes and 944 shares. The program was featured during broadcast on Today Show, NBC News, MSNBC, as well as MSNBC.com, NBC Politics, and Media Bistro. Beyond the metrics, the campaign landed Windows in the hearts of consumers and successfully generated buzz: 'We’ve been looking for tablets for my daughter for a while now. I think we finally found what we’ve been looking for'.