Launched globally on TV & online in the Champions League semifinals, targeting teenage football fans.

This spot is the familiar scene of a group of local boys playing Winner Stays On, a game where the team that wins, stays on and plays the next team and this continues down the line. As the seemingly simple game between friends becomes more competitive the young players transform into some of the biggest names in football at the time, in the most exclusive gear, and the grounds become a crowded stadium filled with celebrities spectating their wild attempts to out do each other.