Cannes Lions
THE WHITE AGENCY, Sydney / BIGPOND / 2007
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The freedom to surf anywhere.Synopsis: The VW Kombi Van is synonymous with the freedom of Australia’s open roads. It’s the perfect analogy for the freedom (mobility) people experience with BigPond Wireless Broadband – internet on the go, virtually anywhere. Our 3D Kombi lets you explore the vehicle, inside and out, creating an engaging ‘vehicle’ to demonstrate key wireless product benefits.Objective: Educate customers about faster speeds and greater coverage of BigPond Wireless Broadband via the Next G network. Drive sign ups.Target: Wealthy individuals who want to stay connected and middle income career-driven singles or couples (no kids).
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