As a technology leader, Zain wanted to showcase their products and services through innovative technology in the retail space. From a motion-tracking video wall to massive 42-inch touch displays, small phone bar displays, and customer queue check-ins, each display is a portal to the brand. Community was an important consideration in the space, leading to the development of a brand spine through the the space; it draws brand images from across regions and displays SMS messages from customers. For a splash at the store opening, Zain transformed Bahrain’s Seef Mall, enticing shoppers to see the store of the future themselves.

Operators from all Zain regions were present at the store launch. With Zain’s flagship and format store roll-out strategy, even the smallest locations will now be able to take part in some form of the digital roll-out of Zain’s new brand. The Bahrain press was also out in numbers at the opening and responded with high praise to the store launch. While it is too early to be measuring results based on store metrics, the response to the store was so positive that requests have already been made to release other flagship stores to Saudi Arabia, Egypt, Jordan and Baghdad.