Bimpco.com is a website for a fictitious company that sells devices intended to render cell phones obsolete. The devices are ridiculous, but no more so than other widgets and gizmos relentlessly hawked on late night TV.

Web films demonstrate the effectiveness of each of the three devices. When a user attempts to actually purchase a Bimpco product, a pop up chides the users and redirects them to Leap Wireless’ Cricket website. The site ran in conjunction with a TV campaign and was promoted virally on the Web.