Cannes Lions
ARCADE FILM FACTORY, Makati / GRAB / 2023
Overview
Entries
Credits
Background
Food delivery app service GrabFood wanted to introduce its newest subscription plan: GrabFood Unlimited. The service allows consumers to enjoy free delivery on GrabFood every day for only USD $1 a month.
The brand wanted a local film that will allow the service to resonate with the Filipino market, reflecting the audiences' values while clearly delivering the brand proposition to them.
Execution
A witch doctor comes to the rescue when a strange finger appears on his young patient's forehead. In an attempt to properly diagnose it, the witch doctor goes on to ask the patient's father about the child's history only to find out that has the wrong guy. The spot ends as the patient's real father enters the scene.
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