8 of 10 people suffer from headache caused by worrying a lot. A good irony and intelligent mocking are the best ways to get rid of such headache.

We created a Witty Toy Real Time Headache Prevention Service that helps you deal with your current and future problems that are about to appear.

We launched a website where you can make fun of typical headache causes. We used it to collect user’s social and geo data. Using unique mix of this data and open records about weather, currency, sports, etc we created 143 pin-point targeted banners which were displayed right before your headache could start next time.

We created Witty Toy Real Time Headache Prevention Service that lets you make fun of your problems. We used it to collect user’s social and geo data and identify relevant headache causes. With unique mix of users' social data and open records of currency exchange rates, traffic & wether conditions, magnetic storm movement, solar flares and sport events we created 143 pin-point targeted headache prevention banners. Every banner is addressing a very precise and unique problem that is up-to-date with a specific group of people in the specific location at the exact time of banner rotation.

180K people received headache prevention support during the first month of the campaign

On average 17 headaches per person were prevented.

More than 4 minutes spent on the website.

And with all other media turned off during the first weeks of the campaign we got a 9% sales increase.