During three weeks of activity at 51 stores the following were distributed:14,500 + samples of WKD, 12,000 + samples of curry, 4,000 + CDs,12,000 leaflets, The MONP flyer had a 16% redemption rate which the client declared "exceptional".Consumer comments included:"Good idea as a theme for my next curry night!" Male 20-25,''Love the music - please can I have a CD?'' Male 28,''Curry and WKD go really well together - never would have thought it!” Male 20-25,“Great idea, really like the theme!” Female 20-25,''I've never tasted the red before - it’s brilliant!'' Male 20-25.