We looked to develop WKD brand extensions by partnering WKD with USC clothing “Unzip some WKD USC brands!” to offer an on-pack, instant added value promotion rewarding every WKD consumer with a FREE £5 USC voucher redeemable in 57 nationally distributed USC stores and online. We implemented the promotion On Trade at 750 managed houses, offering a free £5 USC voucher with every two bottles of WKD. Additional communication opportunities were implemented via online, digital, USC POS, press, PR.

Pending, but in the first week of the promotion £10,000 of USC retail sales have been directly attributed to the voucher. WKD have stated that USC window and POS displays “look fantastic” and that early indications would suggest a successful campaign!