WMF kitchen knife wanted to cut through all the clutter and make a simple demonstration of the sharpness of their knives. They wanted to talk to the new generation of cooks. People who were getting their recipes and information online. For them, the digital platform - websites, blogs, lifestyle communities - had become their primary source of information.

WMF kitchen knife wanted to cut through all the clutter and make a simple demonstration of the sharpness of their knives. They wanted to talk to the new generation of cooks. People who were getting recipes online.HTML5 is an exciting and capable technology that enabled the bringing of the real-life customer demonstration experience into online. We transformed an ordinary web banner into the sharpest experience. With a click, Viewer could chop both the banner and the web browser. So everyone could experience and enjoy the performance of WMF kitchen with the first use of HTML5 in a web banner.

• Click volume is 500% higher than industry standards.• WMF sales increased 15%• New cooks felt and proved the quality of WMF with their own hands, without ever touching a knife.