To create awareness about the gravity of domestic violence, how many Malaysians take it for granted and to encourage them to take a stand against it. Using radio for broader reach to the masses, the campaign dramatizes three scenarios of people being apathetic towards domestic violence when it happens right in front of them – ending with a call to make a difference by calling the WAO helpline.

A qualitative survey conducted by WAO indicated that there was a 53% increase in telephone calls and counselling cases within 1 month from the first air-date, proving that more people were reporting cases of domestic violence and getting help for themselves or someone they know.