The launch was news on every major Australian TV network, radio station and newspaper and made international news in 13 countries.

27,000 unique Google searches for ‘Sun Sound’ on the first day, as well as additional media coverage, equated to $3,000,000 in free media exposure.In a 2000 person survey, 96% of those found the Sun Sound helpful.A survey of 7000 students indicated a 40% change in attitude towards tanning from the previous survey.Due to the success of the initial launch the Sun Sound continues to spread to more venues.All this with only a $20k budget.