Cannes Lions
ARC WORLDWIDE, Kuala Lumpur / WOMEN'S AID ORGANISATION / 2006
Awards:
Overview
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Outcome
Out of the first batch of 250 names we sent the viral email to, 78% responded by viralling the same email to an average of 3 names each. Within a span of 2 weeks, the total number of viral emails regenerated had reached 37,236. Out of the total viral emails, we received 17,890 signed online petitions and 12,639 chose to be on WAO’s mailing list.
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