UNICEF Children’s Education Campaign ads were installed in places often frequented by Korean parents and their children, such as children’s libraries and large bookstores. It is expected that parents and children who are exposed to the stark images in these ads will actively participate in the UNICEF campaign.

These ads were displayed in over 50 places throughout Seoul and seen by 200,000 parents and children. According to a survey of Seoul parents and children, awareness of the UNICEF Children’s Education campaign increased from 15% to 27%, and phone pledges increased by 12%.