Even in 2015, female employees earn up to 20% less than men occupying the same position, despite having the same training.

In order to draw attention to this disgraceful state of affairs and tackle the problem, we launched a campaign for the Frauenzentrale Zurich (centre for women), in which wage inequality was applied to consumer goods. We made use of a peculiarity of the German language to further our cause: Adding the suffix “-in” to many nouns creates the feminine form. We took German names of products that only exist in the masculine form, such as Mixer (mixer), and added the suffix “-in” (Mixerin), to create a feminine version of exactly the same product. The feminine version was then advertised at a 20% cheaper price.