Cannes Lions
PUBLICIS COMMUNICATIONS SCHWEIZ, Zurich / FRAUENZENTRALE ZURICH / 2016
Overview
Entries
Credits
Description
On the International Day for the Elimination of Violence against Women we put up an ePanel in Sihlcity, a large mall in Zürich. On this ePanel we displayed a fight between a couple that escalates fairly quickly, turning violent at the end. The fight was filmed in a nearby apartment and streamed live. Passersby could change the outcome by interacting with the ePanel.
Execution
The fight was filmed in a nearby apartment and streamed live to the ePanel in the mall. By doing so we turned passersby into voyeurs. Through a mic and a camera people could interact with the couple in the apartment and stop the aggressor. The situation was filmed and turned into an online video.
Outcome
Over 30,000 views in just a short time,
along with countless responses on the
Frauenzentrale Zürich’s Facebook page.
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