We put up ads of very impressive real estates at very low prizes – to get extra attention. Enlarging the provided pictures you could see abused women in the apartment. Instead of a detailled description of the object, we resolved the promotion: "Even in the most beautiful apartments, ugly things happen.“ A link guided interested persons directly to the information and donations-area of women’s shelter.

Why this idea is really good:Because with very little money thousands of people were addressed. And this within an environment that is relevant and surprising.32.000 views -> 31% increase in donation within the time of one month -> costs 2800 EURO