The wives realised that not only did Pond’s help them to look and feel more beautiful but it made them feel more loved, adding more romance to their lives.This rubbed off on the husbands who now had a complete understanding of the power of romance and the brand. They could happily sell Pond’s with confidence. And so they did.Pond’s market share shot up from nothing, right up to 17.1% in its first six months, while close competitors took 3 years to achieve the same.