Cannes Lions
TSINIVIDEO, Athens / BSB / 2009
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Description
Every scene of the commercial points to a different stage of a woman's life. The first scene, called 'The Becoming', is a metaphor for her emergence into the world. 'The Scanner' relates to her search of identity, her adolescence. In the next scene called 'The Road', every reflection of herself reveals the confidence of her adulthood. Finally, the 'Dream Garden' is a place of moments, dreams and sensations where a new 'becoming' takes place, that of a child.
Overall we are interested in promoting the idea that a commercial can also function in an indirect manner, the way video-art does.
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